The work

See the lines that made the work slow down.

Three engagements. Details changed to protect the clients. The dynamics are real.

01 · Dual use / cross-border acquisition

Too Many Paths, No Map

As commercial work and new obligations converged, the work needed a clearer read on which decisions belonged where and what could move safely.

Fair claims in tensionSales closing deals with custom releases vs engineering protecting the core product. Both were keeping the company alive.

Listening across the work made the points of drag visible and gave leadership a shared way to decide what to protect, what to adapt and what to make explicit.

02 · Technology merger

Navigating “Us vs Them”

Two market leaders merged. The plan existed, but decisions that should have taken a day began cycling for weeks and handoffs followed old company lines.

Fair claims in tensionA design culture that rewarded exploration vs an engineering culture that rewarded certainty.

Product velocity recovered within two quarters. A delayed feature shipped early enough to add $2M in annual recurring revenue.

03 · Healthcare technology

Bad Healthcare Data

Clinical operations and AI engineering were each working to a sound definition of good data, but the definitions did not match in a regulated workflow.

Fair claims in tensionClinical operations and AI engineering each had a sound definition of good data. The definitions did not match.

Cross-functional work made the assumptions, handoffs and data decisions visible, giving the teams a way to address the workflow as well as the system.

“The magic that Sherryl brings to collaboration is that she sees past the ingrained dogma and asks the questions that shine a light on the 'Why'. The key to finding the right path forward is to focus on the goal you are trying to achieve, and Sherryl knows how to get to the core of the problem by drawing on the collective experience of the teams involved in the challenge.”

Cam Cullen, CMO, Blastwave

If this feels familiar, start with what changed in the work.

A conversation can help you identify which fair claims are colliding and where the next decision needs to be made.

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